Request for Proposals – Ecotourism Consulting & Branding

Coastal Alabama Partnership (CAP), a not-for-profit organization of regional business and non-profit leaders in Baldwin and Mobile Counties, seeks a team of experienced destination marketing, specifically ecotourism, consultants to lead CAP and its partners in a process to assess our regions ecotourism product and to develop a brand showcasing the Gulf Coast and its potential for ecotourism (RFP #1).

The project will identify and develop an online resource directory with a list of ecotourism destinations in the two county Gulf Coast region. The program will also advertise and publicize the “brand” developed by the program utilizing signage, online marketing and paid advertising to increase tourism in the region.

Coastal Alabama Partnership also seeks an experienced marketing firm or agency to work with CAP to develop and execute a marketing program to promote a newly created brand that showcases Alabama’s Gulf Coast and its ecotourism opportunities (RFP #2).

The program will advertise and publicize the “brand” utilizing signage, online marketing and paid advertising to increase tourism in the region. The selected partner will also be invited to participate in the branding process led by a destination marketing/ecotourism consulting firm.

Below are links to download the formal Request for Proposals for both projects:

RFP #1 – Ecotourism Consulting & Branding – Project Scope Parts A & B

RFP #2 – Ecotourism Marketing – Project Scope Part B & C

Proposals should be submitted via email to and three hard copies should be mailed to PO Box 881 Mobile, AL 36602 to be received by Wednesday, July 27th. Envelopes containing proposals must be sealed and labeled on the outside as follows: “Proposal for Ecotourism Marketing”. All proposals shall contain original signatures.

Proposal must be received no later than 4:00 p.m. on July 27, 2020. 

For any questions related to either project, please contact:
Andrew Levert
VP Policy & Projects



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