Smart Home America Launches Don’t Goof Program

Guest Blog by Julie Shiyou-Woodard, President and CEO, Smart Home America

What happens when you experience severe weather and your home or business takes significant damage?  Does your insurance cover the expense of temporary housing if you cannot live in your home while repairs are being made?  Has the building code in your town changed since you bought or built? Will your insurance cover the added expense to bring your home up to code when you are repairing after a storm?

These are important questions to ask. Call your agent today and use the 10 questions in the new Insurance Shopper’s Guide to decipher your policy.

Recovering after a damaging storm is stressful enough, improve your outcome by making informed decisions. Tell everyone you know (this includes the stranger in the checkout line at the supermarket on their phone discussing their roof) about site.


From Smart Home America, click here to learn more.

PSA Campaign Launches Targeting Alabama and Mississippi Homeowners


Smart Home America and its partners announce the launch of “Don’t Goof When You Re-Roof®”, an education campaign to inform homeowners about the FORTIFIED Home program and how it can protect their home, provide resilience and can save up to 35 percent on home insurance.

“Alabama and Mississippi have legislated insurance discounts for homes built or retrofitted to the FORTIFIED standard.” Julie Shiyou-Woodard, president and CEO of Smart Home America explained. “Additionally, the benefits far outweigh any additional construction costs. Based on a new independent study, FORTIFIED homes are being valued nearly 7 percent higher than similar, non-FORTIFIED homes.”

Public service announcements will run on local radio and television stations starting today. The campaign website ( uses videos and easy to follow information to walk people through understanding their roof, FORTIFIED, why it matters and the savings available. The site also provides answers to frequently asked questions, steps to take, resources, tips and contacts homeowners will need when re-roofing, as well as, funding available to upgrade to FORTIFIED.

The campaign was created due to the breakthroughs Alabama and Mississippi have pioneered to build stronger, more disaster resistant communities using FORTIFIED. Both states have legislated incentives for people to build stronger homes and many municipalities have added FORTIFIED recommendations into local building codes, making it even more affordable to earn a FORTIFIED designation.

Don’t Goof When You Re-Roof is sponsored by companies who believe in building stronger and in FORTIFIED. “We’re excited to partner with State Farm, Malarkey Roofing Products, the Zip System by Huber Engineered Woods and BASF Disaster Durable Solutions to make Don’t Goof a reality.” said Shiyou-Woodard. “We could not have developed and marketed this program without their support.”

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